australia tobacco plain packaging Australia: Cigarette a World First · Global Voices Australia Cigarette Plain Packaging Law

Australia Cigarette Plain Packaging Law Passed, Tobacco Companies Vow to Fight IBTimes In 2012, Australian health officials and market researchers were looking for the most unappealing color to use on plain cigarette packaging. After extensive studies with smokers, they concluded that Pantone 448 C Plain packaging to thank for Australia's decline in smoking, says Labor Smoking The Guardian In 2012, the Australian government worked with researchers to find the least appealing color for cigarette packaging as part of its plain packaging laws. The result was Pantone 448 C, a muddy Australian Tobacco Plain Packaging Upheld In Decision At WTO Intellectual Property Watch

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